From Gansevoort Street, you can see almost the whole expanse of Acne Studios’s latest store. An all-glass storefront, punctuated by ionic columns against brick-clad walls, invites a clear view. The interior, designed by Stockholm-based architecture studio Halleroed, preserves sightlines. The design’s blush tones soften the glazed facade.
It’s a much quieter, warmer look than the other New York location of the store that Halleroed, a longtime collaborator of the brand, designed. Whereas the outpost on Madison was a sleek palette of gold and black, the latest store uses pink granite, with a flamed finish for a rougher texture to nod to the brand’s industrial past. Working in collaboration with Acne’s creative director Jonny Johansson, Halleroed covers the flooring in pink carpeting, adding a touch of domesticity to the store’s design.
Beige walls disrupt the otherwise monochrome approach and feature built-ins for clothing display, as well as textile-based artworks. The layout acts as one large room in plan with stone columns, display tables, and furniture arranged as a grid, which divides up the space.
Max Lamb, a British furniture designer and another longtime collaborator with the brand, designed the furnishings. The pieces include sofas with wraps and folds of leather, wooden chairs with cushions tied to the frame, coffee tables with circular portholes, and slender metal side tables that continue to riff on both warmth and Acne’s industrial history. All are laid out across the store in an impromptu manner: a chair beside a display table or a set of seating before a mirror. The arrangement encourages a sense of intimacy, an invitation to linger.
The store also features a small library for the brand’s editorial project, Acne Paper. Marked by an all-black bookshelf, the library falls in line with the store’s layout but with a bold departure from the soft color scheme. Set up, like the rest of the layout, without partitions and walls, the outpost appears as if a gallery from afar, a mix of retail, residential design, and bespoke furniture.
