A wave of visitors

Seven years ago, Stoos introduced the world’s steepest funicular, attracting a surge of visitors. In its first summer season alone, the village was packed with guests. However, the lack of proper visitor guidance and signposting left guests disoriented, sometimes crisscrossing private property and alpine pastures. To address this challenge, SAINT ELMO’S Tourism was commissioned to develop a comprehensive visitor guidance program. This process engaged local residents, business operators, gastronomy, and alp owners, with support from the Stoos Lodge. The goal was to channel the flow of visitors, provide orientation and reinforce the Stoos brand. A color concept based on the railway company’s yellow and charcoal grey livery was requested, as well as a good balance between design, simplicity, and contemporary zeitgeist.

The entire Stoos mountain was divided into three zones, each represented by an animal, guiding visitors on their journey:

Cat: Comfortable, safe, suitable for bad weather, and family friendly.

Goat: Suitable for children from primary school age and older individuals.

Eagle: A sporty peak for experienced hikers.