The Georgia-based company is feeling groovy for NeoCon. Shaw introduces Cult Classics, a flooring collection inspired by the 1960s and ’70s, filtered through a subtler, more modern perspective. The patterns transcend trends by balancing the comfortable and familiar with the novel and exciting. Although the SKUs skew retro and could work to ground, say, a beanbag chair, they work just as well unfurled below a sleek, contemporary modular seating system. Muted, nostalgia-tinged graphics and textures appear across carpet tile, broadloom, and rugs as well as coordinating LVT and porcelain tiles. The high-performance floorcoverings are part of the company’s re[TURN] Reclamation Program, supporting circularity. Since 2006, Shaw has reclaimed and recycled nearly 1 billion pounds of post-consumer carpet, reducing landfill waste. shawcontract.com