Eyewear brand l.a.Eyeworks shook up the optometry scene with striking, gender-defying ad campaigns in the ’80s. Greg Gorman’s black and white photography captured the likes of Andy Warhol, RuPaul, and Debbie Harry, reshaping eyewear as a beautiful accessory. For the new flagship in Los Angeles, the brand continues to put a new perspective on the conventional, tapping local office Escher GuneWardena Architecture for a cavelike spin on retail design.

The flagship repurposes two unconditioned industrial buildings that were previously tropical plant nurseries. The need for insulation evolved from a technical detail to the defining concept of the space. Escher GuneWardena used the insulation to craft rugged walls and ceilings, finished with a thick coat of silver paint. The hue was chosen in reference to Andy Warhol’s silver-foiled workspace, The Factory, tying the brand’s history with the artist into the design.

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