Daring Hues Liven up This Will have to-See Ingenious Workplace

2023 Best of Year Winner for Small Creative Office

Capture creativity in an unconventional way. That was the charge presented to Interior Design Hall of Famers Brad Zizmor and Dag Folger’s team at Architecture Plus Information by the French advertising/marketing giant Publicis Groupe, itself engaged in harnessing that elusive commodity. Rooted in investigative research, the scheme for the 30,000-square-foot New York workplace for Le Truc, a new internal collective, is based on a clubhouse feeling, eschewing organizational structures of agency, department, and client typical of these offices. Instead, the interior is a compilation of diverse—and color-blocked—environments encouraging collaboration across disciplines as well as an organic spatial procession. Step into a pink tech-free meeting area, a dark moody nook, a library, or a state-of-the art production facility, each its own sensory experience. Meanwhile, workstations are, by design and necessity, sparse.