The transformation has been developed in partnership with local stakeholders, including the Northbank BID. One of the BID’s key improvement areas, the project is the first step in a wider vision to improve public spaces in this part of London, with a focus on sustainability, well-being, and visitor experience.

Interestingly, the design team references Times Square in New York (another inspiring space furnished by Vestre) as a case study for the incremental change required to convert a traffic-dominated place into a place for people.

A green and pleasant land

The closure of the Strand to vehicular traffic has made way for a brand-new public space that serves the needs of a diverse local community. The project is currently in a meanwhile phase of 3–5 years, allowing user feedback to be incorporated into a final design in future. The ultimate vision for the area is to become a global creative and cultural quarter for art and knowledge-sharing by the surrounding institutions.

Social interaction is now positively supported, set amongst new green infrastructure to improve health and well-being. Gathering, eating, and working are all encouraged within several resting areas that are partially shaded by grand plane trees, meaning relaxation is now possible for the first time.

Pedestrians and cyclists are encouraged through increased cycle parking and improved safety at junctions. Enhancements to wayfinding also encourage visitors to walk through and explore the area at a slower pace.

Over 1,000 m² of biodiverse planting has been included to provide year-round interest, attract and support pollinators, and cool the urban heat in summer. Air quality has been vastly improved thanks to both reduced traffic congestion and the addition of more than 40 new trees, which also provide spring blossom and autumn colour.