NeoCon and Fulton Market Design Days brought all the designers to Chicago for a furious handful of days with new launches, events, and talks. Fifty-five thousand people traversed the The Mart, and duked it out for the elevators, this year—a 9 percent increase from last year’s foot traffic.
Meanwhile, at Fulton Market Design, showrooms and pop-up activations made for a lively, design-forward slice of the city. This event’s fourth edition continues to grow with over 80 brands represented, nearly 50 permanent showrooms, and new satellite exhibitions and showcases.
AN Interior‘s editor in chief, Jack Murphy, broke down what he saw. Here are his top picks.
Illuminate at NeoCon
A new lighting showcase took over the seventh floor of The Mart as a dedicated lighting pavilion. This micro-Euroluce showcased brands like RBW, Juniper, and USAI, along with informative educational stagings.
Armstrong
Armstrong’s new immersive showroom at The Mart brings together its portfolio of brands, including Turf Design, 3form, Arktura, Zahner, BŌK Modern, Móz Designs, Geometrik, Eventscape, LightArt, and Parallel. Armstrong’s Templok Energy Saving Ceilings, which won a Best of NeoCon Awards for Innovation and Business Impact, united the brands under one roof. Put together, the new showroom exemplifies the theme “Make the Bold Buildable.”
Turf
Turf transformed its showroom into a vibrant, playful, and nostalgic experience center. The showroom, designed by Elizabeth Von Lehe of CannonDesign, was given a retro makeover. The theme, Neoretrofutureoptimism, leans 1990s vibes, past as a tool for forging a way forward. The retro inflection was told through Turf panels, including the latest launches: Plate, Platter, Cushion, and Point.
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