只是万变不离其宗,茶在中国总是清风明月般的,是“惟江上之清风,与山间之明月,耳得之而为声,目遇之而成色”的无价,于是空间策略回到源头——诉诸自然、人文精神与质朴的生活,在古今之间、城市山水之间做出构建。
进入者静坐、煮茶、交谈、欢宴……茶事的具体形态随时代和需求流变,但赋予味觉和精神的满载自古大同,品牌也正是在其间构建起和消费者最紧密的连接,实现商业价值及文化初衷。
While constantly evolving, tea in China remains as pure as a gentle breeze or bright moonlight—priceless, where “only the clear winds on the river and the bright moon in the mountains produce sound and color.” Thus, the spatial strategy returns to its roots—appealing to nature, cultural spirit, and simple living, constructing a bridge between ancient and modern, urban and natural.
Visitors sit quietly, brew tea, converse, and celebrate… The forms of tea events may change with time and needs, yet the deep connections of taste and spirit endure, ultimately building a close bond between the brand and consumers, realizing commercial value and cultural intent.
项目名称:即山语· 茶事
项目地点:中国 上海
项目面积:538㎡
室内设计:IN.X屋里门外设计
设计主创:吴 为
设计团队:程路、李岩、吴其彪、贾琦峰
室内陈设:宋江丽、应哲光
陈设支持:回到二十世纪
照明支持:石客照明
项目摄影:郑 焰
内容策划:NARJEELING那几岭
项目策划:楽品牌策略机构
Project Name: JiShanYu · Tea Room
Project Location: Shanghai, China
Project Area: 538㎡
Interior Design: IN.X Design OFFICE
Lead Designer: Wu Wei
Design Team: Cheng Lu, Li Yan, Wu Qibiao, Jia Qifeng
Interior Furnishing: Song Jiangli, Ying Zhengguang
Furnishing Support: Back to the 20th Century
Lighting Support: Shike Lighting
Project Photography: Zheng Yan
Content Planning: NARJEELING
Project Strategy: Le Brand Strategy Agency
“ 古今对话,传统人文与现代艺术的空间演绎。”
审稿编辑:Maggie
更多 Read more about: IN.X屋里门外设计
Nguồn: mooool
