A parallel point of departure for the design was the Hermès theme of the year, “Drawn to Craft”, which aimed at highlighting and celebrating the creative process of the shop window designers themselves. Reflecting on the identity of MVRDV, the designers looked not to hand sketches or carefully crafted architectural renders, but to computer-aided wireframe drawings, reflecting the office’s longstanding affinity for digital production methods. Typically presented in multiple bright colours that signify different functional “layers”, these drawings were translated into brightly coloured, 3D-printed elements. Produced by Amsterdam-based Aectual, these elements use upcycled plastic where possible and all of the 3D-printed material can be returned to Aectual for recycling again at the end of the shop window’s run.
