Devotion Twins
Fashion Brand Headquarters, Production Line, Showroom
Athens-Lamia National Highway, Greece 2019
Architecture
ADD Architecture Studio
Interior & Light Design
ADD Architecture Studio
ADD Architecture Studio Design Team
Dionysis Koutsioumaris, Argyris Chronopoulos
Photography
ADD Architecture Studio, Angelos Apergis
The headquarters of the Greek fashion brand “Devotion Twins” are inspired by the dynamic lights of fast-moving cars on the National Highway.
The building’s standout feature is its façade, designed as a double-layered system to address different lighting needs. The first layer, a louvre skin, blocks natural daylight and provides a neutral background. The second layer is a steel structure with the brand’s logo, serving as artificial lighting at night.
By day, the steel structure acts as a silent screen overlooking the city. At night, it transforms into a captivating light display that mirrors the movement of cars on the highway. The goal was to merge clothing production with a concept showroom and office spaces, emphasizing the interplay between space and light.
Inside, the main entrance features a double-height translucent glass surface that conceals production spaces, offering a sense of tranquility. The showroom, occupying an entire floor, is designed with the “room in a room” concept, separating spaces with a slim steel frame and contrasting materials. The “black” meeting space features smooth surfaces like concrete, marble, and velveteen, while the “white” showcasing area uses hammered-finish tiling for a textured effect.
The showroom entrance presents a dreamlike welcome with a custom light frame leading to a golden gate. Light reflecting off the steel floor creates a fairytale-like experience. In the “white” room, roof hangers and steel beams form a three-dimensional grid of light and steel, while ground hangers add dynamic lighting, creating a spectacle of clothes and light movement.
Every detail in the headquarters is custom-made by ADD Architecture Studio, from hangers to furniture. Notable is the meeting table in the “black” room, which touches the ground on only one side, adding a sense of balance and serenity. The dedication to detail extends to the office space, where diffuse light highlights the triangular staircase sculpture and defines the main office area.
