What if shopping felt less transactional? AIM Architecture and beauty brand HARMAY have explored the question through the duo’s collaborations on past stores, including an outpost in Shanghai’s Hongqiao airport, a shop in Chengdu, and another in Wuhan. For the latest locale in Beijing’s Hopson Mail, the international practice—with offices in Shanghai, Antwerp, and Chicago—looked to warehouses and art handling to rethink retail design as something meaningful and experiential.
The flagship spans two floors, connected via metal stairs that rest atop cargo boxes. Not just decoration, the boxes are integrated into the stairs and hold product. This cleverly merges product display, circulation, and inventory into a single system.
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