“Sustainability was a key theme for us throughout the redesign of Roker and Seaburn seafronts and we chose Vestre street furniture due to their eco-credentials. The range of colours offered was also an important factor, allowing us to add pops of colour to the newly designed public realm. Their BLOC sun benches were chosen for ergonomic comfort and to support flexible use by a range of users, and the large BLOC planters have allowed planting to become a key element of the space,” says Philip Dorian, Principal Landscape Architect at Sunderland City Council.

The unique and vibrant colour palette was thoughtfully selected from the 200 available RAL colours. It was important to bring a sense of fun to this reinvented British seaside resort by choosing a complementary range of bright and pastel colours, reminiscent of ice creams, canvas deck chairs and candyfloss. The palette was chosen to appeal to a wide range of people, and the end result is that everyone feels more welcome.

The transformed landscape has successfully refreshed the seafront into a more inclusive and welcoming space. Visitors are overwhelmingly positive about the recent investment and visit in large numbers to walk on the beaches, take a break on a seat, and try the award-winning fish and chips!