The design team even drew inspiration from Times Square in New York City (another celebrated space furnished by Vestre), using it as a case study for how incremental change can transform a traffic-dominated street into a space for people.

A green and pleasant land

The closure of the Strand to vehicle traffic has made way for a brand-new public space serving a diverse community. Currently in a “meanwhile” phase of 3–5 years, the project incorporates user feedback to shape a permanent design in the future. The ultimate vision is for the area to become a global creative and cultural quarter for art and knowledge-sharing.

New green infrastructure enhances health and well-being, while partially shaded gathering areas beneath plane trees encourage dining, working, and relaxing. Improved cycle parking and safer intersections support active transportation, and better wayfinding encourages visitors to explore at a slower pace.

Over 1,000 m² of biodiverse planting supports pollinators, provides year-round seasonal interest, and reduces urban heat in summer. Air quality has improved dramatically thanks to reduced traffic congestion and the addition of more than 40 new trees, which bring spring blossoms and autumn color.